Times are now changing. Years ago, women would come in and say, “I can’t let my husband know what I’m doing”. Now we are seeing men also coming in saying, “if my wife is going to look good then I want to look good too!”
There is a growing trend for couples to pursue cosmetic procedures together, with liposuction number one on their ‘wish list’ of treatments.
Since 1997, there has been an increase of over 121% in the number of cosmetic treatments requested by men. Currently, 1 in 5 nose jobs, chin implants and blepharoplasty (eye lid surgery) in the US are performed on men – a trend mirrored here. Other popular procedures include treatment for gynaecomastia (man boobs), facial rejuvenation and liposuction.
Men are no longer feeling the stigma of undergoing a cosmetic treatment, with many men saying they feel better able to compete in the workforce and also want to look as good as their partners.
Whatever the driving force, more and more couples are happily experiencing growing younger together. We have heard it said: “It’s just another part of our life together that we’re sharing.”