Cosmetic surgeons launch approval seal
THE Australasian College of Cosmetic Surgery launched their code of practice seal to help consumers avoid dodgy doctors.
The seal, which contains the phrase – “Your assurance of a high standard” – will be given to members who agree to comply with the standards of the college’s code of practice.
ACCS President Colin Moore said he hoped the seal would become a recognised symbol for ethical practitioners.
“It protects them through a high level of standards that increase transparency and information,” he said.
“It empowers patients because through better information, their ability to make informed decisions about their care is improved.”
Dr Moore said there had been a rise in predatory advertising practices, which the college was keen to stamp out.
“We are seeing more unscrupulous advertising practices encouraging people to ‘buy now and save’,” he said.
“The college frowns upon practices such as these as there are many factors that need to be properly considered.
“Inducement to ‘buy now’ is unethical in this context.”
The seal was unveiled at the recent Cosmetex conference in Cairns which was attended by Dr Michael Rich and his team of doctors and nurses last Wednesday.